Digital Presence Review, prepared for
First Light Electric LLC
Elk River, MN | (763) 234-9541 | Checked October 13, 2026
The Refiners Cotherefinersco.com
612-270-9100 | Big Lake, MN
Before this conversation we looked up what Google, the public record and your own web address show for First Light Electric, and we built a new website you can open right now. Every number below is from October 13, 2026 and is labeled with where it came from.
Elk River electrician search on Google Maps
| Business | Rating | Reviews |
|---|
| Hannay Electric | 4.9 | 149 |
| Omega Electric | 5.0 | 73 |
| Local Electric Co | 5.0 | 51 |
| TruePhase Electric | 5.0 | 20 |
| First Light Electric | 5.0 | 4 |
Source: Google Maps search "electrician Elk River MN", October 13, 2026, via DataForSEO. First Light appeared 17th in that list. Results shift with the searcher's location.
Your own listing today
5.0from 4 Google reviews. The newest is from April 2024.
| Hours on Google | Mon to Fri, 7 to 5 |
| Photos on the listing | 1 |
| firstlightelec.com | "Site not found" |
| Facebook followers | 20 |
The Google listing and the Facebook page both link to firstlightelec.com. That address returns a "Site not found" page, so those links lead nowhere.
What we found
The web address on your listing is downA customer who taps the website button on Google or Facebook lands on an error page. We do not know why it went down. It may be a lapsed plan with the site builder.
Review count is the gapAll four reviews are five stars. The nearest Elk River competitor has 149. Reviews are the first thing a homeowner compares.
The public record is stronger than the web presenceBuildZoom shows a score of 104 (91st percentile of 77,973 Minnesota licensed contractors) and 58 permitted jobs from 2023 through 2025. Few customers ever see that.
Nothing shows what you work onThe Google listing has one photo and no service pages. Hot tubs, EV chargers and panels are what customers search for by name.
What we built
A panel directory for servicesEight jobs laid out like the directory card inside a breaker panel, so a homeowner finds their job in one look and calls.
Your own van and license number on the pageThe photo is from your Facebook page. The van shows the number and the license is EA777584, so a visitor can match what they see in the driveway.
A public record block and a four-step license checkIt sends visitors to the state lookup and your BuildZoom page. It is the answer to "can I trust this electrician."
Your four real Google reviews, in fullQuoted as written, with names. The page says plainly that four is a small number and asks new customers to add theirs.
Your new site is ready to look at.
We built it before this conversation. Scan with your phone or type the address. It works on a phone first, with your number on every screen.
- Service panel, record, reviews, FAQ
- Service area map for the north metro and Brainerd Lakes
- Call button on every screen
- Request form with text consent
- llms.txt and schema for search and AI tools
Chad Sevre The Refiners Co
$299 setup | 3-month minimum | then month-to-month
612-270-9100 csevre@therefinersco.com
Page 2
How the monthly work would go
First Light Electric LLCElk River, MN
Plans
Get found by the people already searching for what you do.
| Plan | Price | What is included |
|---|
| Foundation | $299 setup + $599/mo | New custom website, Google Business Profile setup and cleanup, consistent name, address and phone across directories, basic local SEO and schema, a plain-English report every month. |
| Momentum | $399 setup + $799/mo | Everything in Foundation, plus a review request system, Google posts twice a week, social content, competitor tracking and a quarterly 15-minute call. |
| Dominate | $549 setup + $1,099/mo | Everything in Momentum, plus two blog posts a month, 40-plus directory listings, town pages for nearby cities and a monthly strategy call. |
Three-month minimum, then 30 days' notice to cancel with no penalty. The site is yours. Your site is live within 30 days of us receiving your information and access.
Typical permit sizeabout $1,500BuildZoom lists this for First Light. That figure is the permit value and your invoice may differ, so treat it as a rough guide.
Monthly fee, Foundation$599An estimate: if a typical job brings in about $1,500, one extra job from search covers about two and a half months.
What we cannot promiseNo ranking dateWe work on the gap and show you the numbers every month. Google decides where you appear.
What the first 30 days cover
A working web addressWe find out who holds firstlightelec.com and point it at the new site, or move to a new address if that one is gone.
Google listing cleanupHours, service list, photos and a link that works. We submit it for verification and Google decides when it is approved.
Reviews from past customersA short text or card asking past customers to add a review, with a direct link to your listing.
Your first monthly reportWhere you stand against Hannay, Omega and the others, in plain English, with the review counts side by side.
Things we would ask you first
- Who owns firstlightelec.com, and what happened to the site?
- Is the business residential only, or do you take small commercial jobs?
- Which towns do you want calls from? The Google pin sits near Princeton.
- Can we publish your four reviews with names? We need your OK.
- Can we use the van photo, and do you have photos of finished jobs?
- What logo files do you have? The van logo is the only version we have seen.
Questions you will probably ask
We had a website and it went down. Why does a new one matter?
A site only helps if the address on Google and Facebook leads to it. Ours is built for the searches homeowners type: electrician plus a town, and jobs like EV charger or hot tub wiring.
How soon do we get more calls?
We do not promise a date. The site goes live within 30 days of us getting your information and access. After that we report the numbers every month and you see whether they move.
What if we want out?
After the three-month minimum, give 30 days' notice and we are done. No penalties.
Who owns the site?
You do.
Chad Sevre The Refiners Co
$299 setup | 3-month minimum | then month-to-month
612-270-9100 csevre@therefinersco.com